The world is recovering from the Covid-19 disaster and life returning to course, the government and advertisers are making use of advertisements to communicate vital information and making announcements that are as important as never before.
In this regard, outdoor advertisements are the second most efficient media after digital and social media. Outdoors one of the most rapidly growing marketing trends is Bollard signs and covers.
The trend is growing rapidly within the United Kingdom, and it is predicted that within the next three to four years, the number of bollard covers will increase by a factor of 2.
In this article you will discover the benefits that come with Bollard Covers as a great advertising tool. In addition, you will learn the reasons behind why Bollard marketing has become very sought-after.
What Are Bollard Posts?
Bollard is an iron or concrete pole structure, which is erected outdoors , in any location in order to control traffic and pedestrian movement. It is among the most trusted and tried methods to regulate vehicle and pedestrian traffic in the roadway.
The Bollards of metal are strong and robust and are put near major traffic flow areas. These sturdy poles are set in parking areas and bike paths along streets and roads to hinder traffic tri fold leaflets.
The advertising bollard covers that are use for the paths for pedestrians and bikes are weaker than Bollards that block traffic. Bollard posts provide the safety of pedestrians and structures and prevent cars from being hit by a vehicle.
When they are join together with marketing and business messages, they are an entirely new advertising medium that allows you to make the most of the available space and get your people with your product or service.
What Are Bollard Covers And Bollard Signs?
Bollard signs, also know as Bollard covers are covers that have print messages on top of the Bollard. The majority of shops and stores has Bollards on their front of the building, and could be transform into high-impact advertising spots for greater brand recall or recognition.
These vibrantly color bollard sleeves covers are perfect for promoting messages that range from social distancing, to shop reopening or new times.
Why Is It That Bollard Covers Preferable To Media For Advertising?
Greater Visibility Base on the dimensions and shape of Bollard covers (triangle or square) Your message is to give better visibility from different angles.
The best return on investment: Bollard covers are an affordable and low-cost advertising medium, helping to get the most effective (ROI). The greater the reach, the higher return.
What Are The Advantages Of Using Bollards As An Advertising Medium?
Bollards offer a variety of additional benefits as a medium for advertising which give it an advantage over other traditional media. A few of these benefits are:
It is strategically place to provide more effective communication with the intend public
Bollards tend to be locate at locations where flow of traffic is steady. They are often place on busy roads in prime locations for business.
The primary function of Bollards is blocking or direct traffic. However, placing a sleeve at the top of it increases the visibility.
Bollards That Are In Close Proximity To Your Shop Will Guide Customers To Your Shop
The most frequently used messages on custom bollard covers around the parking or shop are announcements regarding timings for shops, special offers or discounts that are offered during the season in addition to the message of navigation to direct visitors to your business.
If You Can Connect With Your Intended Public And Send Your Marketing Message You Can Anticipate Greater Traffic.
It also be prove that the products promote on Bollards create greater sales. This only attracts those customers who are searching for similar items.
It Can Help Build Stronger Customer Relationships Before The Time Comes.
The tone, colour, and style in Bollard signs create an image to the client’s mind. They instantly feel a sense of the goods or services that you intend to provide them.
By putting your messages in the correct manner, you’ll take the first step towards enhancing customer relationships . A customer’s journey begins when a potential customer is able to see your company’s name.
A positive and encouraging announcement on your Bollard sign creates the stage for a more enjoyable experience.
It’s A Great Medium To Offer Occasional Deals
These Bollard signs are great for clearance items. They are a great way to advertise discounts or sales products.
If you’ve got a “Deal of the Day” that offers discounts, or a brand new product launch using Bollard signs in an impressive way.
It Also Assists To Generate Additional Income Through Renting The Space Out To Third-Party.
Bollards in your stores aren’t just to advertise your products. If you’d like you could also utilise them as an additional source of income by renting them to local businesses.
In a wise choice, you can opt to promote a complimentary business in your shop. A stationary shop could put the Bollard advertisement about the launch of a book at the nearest bookshop or fashion clothing retailer to highlight jewellery or footwear. This can result in a win-win-win.
You can also rent it to other businesses to use to announce events. They’re effective as ‘pop ups’ that quickly spread an announcement to everyone.
With so many advantages, Bollard covers are the most popular choice for marketing. If you are planning to utilise Bollards as your primary advertising method for your campaign, contact the experts to arrange a complimentary consultation.
Three Good Reasons To Purchase Bollards At Work
Bollards are small, sturdy posts designed to stop vehicles from entering a specific areas. The most commonly use kind of bollard can be describe as the basic yellow metal pole, however there are many various types that vary in terms of size, colour form, material and appearance.
No matter what type you use in your workplace, you must think about purchasing bollard covers. A cover for the bollards at your workplace is an intelligent investment that pays off over the long haul.
Here Are Just Three Reasons.
1. Eliminates The Need To Repaint Bollards
One of the biggest advantages of having a bollard guard is the fact that it does away with the need to repaint. When people accidently scrape or bump their car against the bollard, it is likely to chip paint.
In time, this could cause a surface to be damage which appears old, and not professional. Even if workers can navigate their vehicles around bollards, they will eventually hit them. The humidity around them will cause their paint to peel.
With a cover such as the post sleeve made of vinyl, which protects bollards for your business and bollards, you won’t need to worry about repainting the bollards.
It protects your bollard from cuts or bumps and can even prevent damages caused by sunlight or water. The main point is that a bollard cover can reduce time, cost, and effort by removing the requirement to repaint.
2. Bollard Covers Guard Vehicles
Bollard covers also offer some protection against collisions for vehicles. Forklifts, trucks or another type or vehicle that is by a bollard of steel could cause severe injury.
Based upon the weight and speed of the car, it’s unusual to see severe body damage after collisions with bollards.
Installing a cover made of vinyl on the bollards of your business can help to absorb some of the impacts from vehicles.
It won’t completely safeguard vehicles from every kind of harm, but it will definitely lessen the impact. Vinyl is a sturdy and durable material that is able to absorb the force of blunt collisions.
3. Improves Aesthetics
There’s no doubt that there’s an appealing style to bollard signs that have covers. Particularly when there are a variety of colours to pick from.
Alongside ribbed or smooth design finishes. The cover covers any damaged paint on the bollard and protects it from further damage. This results in a cleaner aesthetic workplace that isn’t clutter with out, old bollards.
