When Instagram was launched in 2010, nobody thought that it could be used for e-commerce or to promote businesses. It was only for sharing photos among friends in circles. They haven’t even optimized it for analytics because it was made for fun, not business. Times have changed, however, and now that almost every medium out there can be used for business, so does Instagram. Here are some ways you can use the platform to the advantage of your business.
Make an effort to recruit followers. Whether your Instagram business works or not depends heavily on your reach, or in this case, your Instagram followers. Make sure people see your posts, and to do that, you need to get them to follow you first. There are many ways to do this – you can run a promotion that requires them to follow you, or you can make your posts interactive so that they appear in the network activity feed of the people who follow you. deutsche instagram follower Once you have a good base, you can now attract more people with good content.
Use the features of the app and other apps that can host Instagram to increase awareness of your Page. First off, there are several apps that you can use to repost your followers’ posts and vice versa. With creative and new business ideas and your engaging content, you can get people to repost your posts and that way their followers can find your page. If you get good feedback on your products from one of your patrons, you can repost that too. By using hashtags in your posts, you can also track the posts of users you don’t follow.
Expand the reach of your Instagram posts and videos by posting them on other platforms. If you also have an official account on other social networking sites like Facebook and Twitter, it could help you gain more followers due to the increased presence of your page. On the other hand, if Instagram is the only platform you have a presence on, you can strike deals with bloggers or other online influencers to have them embed your content on their blog or twitter for their fans and followers to see.
With more than a hundred million users and an almost infinite number of online business ideas, a glaring fact is that Instagram is a platform that offers a lot of potential for your business. Turn that potential into an actual benefit by creating an official account for your business as soon as possible. Don’t forget the guidelines we just mentioned!
Why modeling agencies are turning to Instagram for trendy tots
With the advent of the smartphone and instant access to the internet, there has been a huge surge of aspiring starlets using social media, high-tech tools and modeling agencies to self-promote their personal brand and aesthetic to an always-receptive, always-online audience. But there is a growing group of models gathering their fair share of the action, particularly on Instagram, namely baby models!
For aspiring musicians like Lily Allan, social tools like Instagram, Twitter and Snapchat have been invaluable in spreading awareness of her modeling talents. Self-publishing tools that provide instant, real-time access to fans around the world have enabled rising stars to build their brand, create a personal and accessible identity, and resulted in a powerful army of online followers attached to everyone hold movement.
For the Kardashian-Jenner crew and others, this has led to an ongoing fascination with their everyday wardrobe, makeup, hair, and accessories. With audiences fully engaged with the latest celebrity looks online, it becomes easy to monetize your social media presence via referrals and sponsorship deals. The savviest high fashion brands are clamoring to dress social media stars and promote their wares to fans desperate to emulate the latest trends – often before they’ve even walked the runway.
Winning 20-something fashion houses’ modeling pack deals and making media headlines around the world with this tried-and-tested method is another group of aspiring models jumping on the social media bandwagon — many before they have the motor skills at all.
The latest trend on social media is the rise of the instamom — self-proclaimed social media stage moms — who use Instagram to boost their kids’ baby model profiles and find modeling jobs. And so far it seems to be working.
With the most successful Instagram baby models like 4-year-old London Scout with more than 105,000 followers and Alonso Mateo with a staggering 600,000 followers, high fashion brands are bending over backwards to let these little trend-setting models showcase their latest lines. In fact, young Alonso recently attended his first fashion week in Paris and made headlines at the Dior show.
What drives these parents to so carefully curate these photos for a worldwide audience? It’s natural for parents to take regular family photos of their growing child, but these staged shots—with professional photographers, lighting, and carefully curated clothing stories—put their child in the spotlight. For what purpose?
Aside from catching the early attention of modeling agencies, many parents are in for the perks, as the fashion industry and online stores make their latest collections available for free in exchange for an endorsement on a busy Instagram feed. Keira Cannon, mother of 5-year-old Princeton, whose Instagram followers have reached nearly 7,000 users, credits shopping discounts, samples of the latest designs and cash fees per shoot. She reports that little Princeton “kinda loves [the attention].”
Princeton’s father Sai Roberts is a little more cautious. He says: “There are some concerns in the sense that it would get out of hand, but so far it’s really been a positive experience. I’m very proud of him becoming well known and I hope he can capitalize on his own creative flair and voice as he gets older.”
While the followers on the kids’ Instagram feeds are mostly positive and inspirational, there are of course also concerns about the potential dangers of exposing teens to such intense scrutiny and high aesthetic standards at a young age.
Many argue that this filming objectifies the children and has long-term effects on the youngsters, who may have trouble understanding why they are being celebrated just for their looks. Some professionals compare the instamoms that present their children in the digital world to staged mothers usually associated with beauty pageants.
