You may be wondering, “How much does an explainer video cost?” The cost of video production depends on several factors, including the duration, style, and the use of 3D animation. You should consider these factors when deciding the budget for your project. Here are some examples of what explainer videos cost, as well as the different styles available.
Price of explainer video
The cost of an explainer video company can vary widely depending on your project, style, and the video production company you hire. As with any service, you should compare the portfolio and experience of the video production company you’re considering with the price of the finished product. A production company with a long track record and many high-profile clients will likely command a higher price.
Typically, the price of an explainer video ranges from $1,500 to $50,000. Several factors can affect the price, such as the length, animation style, and level of customization. Additionally, the demand for explainer videos affects the price.
Duration of explainer video
When deciding on the duration of your explainer video, you will need to balance the length with the audience’s attention span. While videos under 2 minutes tend to have higher retention rates, those that are longer experience a significant drop-off. This is because viewers are usually busy, so videos over this length can be boring or lose them midway. Aim to keep your video under two minutes.
The optimal length for a business or product explainer video is 90 seconds. However, a demo explainer video should be longer and may take a full minute. This allows viewers to see the product in action.
Style of explainer video
The cost of an explainer video depends on several factors, including the style, concept, and duration of the video. It is also important to consider the time required to produce a custom video. A professional will create a video that is unique to your brand, not copied from a generic template. The biggest determinants of the cost of an explainer video are the length and style. Below are some common styles and their associated costs, from cheapest to most expensive.
The style of an explainer video should enhance the original concept. It should define the overall storyline, define the art direction, and bring your brand voice to life. It should also convey the message clearly and effectively. Because this type of video requires a great deal of time, effort, and experience, it will cost more than a generic video. The quality of an explainer video will determine the cost, as well as how effective it will be for your brand.
Cost of 3D animation
The cost of 3D animation for an explainer video depends on several factors, including the type of animation, the length of the video, and the level of production value. The cost of a simple explainer video can be as low as $250, but a more sophisticated animated video can be as expensive as $4500.
The first step in the creation of an animated video is the conceptualization process. This includes defining the goals of the video and creating a script. This process is time-consuming and requires good communication between the client and the studio. The earlier this process begins, the better. Scriptwriting costs can range anywhere from two to five hours to over 30 hours, depending on the complexity of the project and the needs of the client.
A typical animated explainer video contains many characters and intricate moves, which means it will cost more than a simple screencast-like video. However, these elaborate illustrations are a great way to deliver a specific idea and generate a strong reaction from your audience. For example, consider the Onfo promo video. This video is emotional in nature and uses animation to evoke emotions.
Duration of 2D animation
Duration of 2D animation in an explainer film depends on the length and complexity of the video. Typically, an explainer video with up to five minutes of 2D animation can take anywhere from two to five months. In addition to the timeline, consider how long it will take to add the voiceover, music, and sound effects.
In an explainer video, the main message should be clear, which is why the length should be as short as possible. Typically, a two-minute video should be no longer than 90 seconds. However, if a 2D animation is used for a longer video, it could be as long as two hours.