Author: Ethan Bispo

Doctors, surgeons, and other healthcare providers control a lot of money yearly. Some studies show that US doctors control almost $2 million dollars in healthcare spending. This accounts for 80% of all healthcare spending in the United States. Looking at these statistics, including the list of doctors in Nova Scotia, it’s easy to understand why marketers are after healthcare professionals. In fact, medical device and pharmaceutical companies invest billions of dollars yearly to influence these healthcare providers. Unfortunately, many practices, especially hospital-based ones, don’t entertain sales reps in their offices. Many doctors and healthcare practitioners have become wary and jaded…