You most likely cannot afford not to hire a graphic designers service provider. You may have a great product or service, but when your branding and marketing collateral is obviously “homemade,” it becomes harder to sell. The first impression of your business is made through the visual impact of marketing materials, including print ads, brochures, catalogues, packaging and website design. Updating or creating new marketing collateral can be an effective way to re-inspire your business and its products. If you already have a graphic designer, it’s natural to turn to him or her for new designs. But if you want to infuse new thinking and a fresh look, it’s wise to consider new designers.

How do I choose a graphic designer?

Search the internet for graphic designers e.g. B. Google, B2B marketplaces or the Yellow Pages. Also ask your business partners and friends for recommendations. Shortlist of about four designers for further evaluation. There are a number of things to consider before hiring a graphic design service provider.

• Review the portfolio : The first step in evaluating a graphic design service provider is to ask about their portfolio and review specific projects that belong to the same category as your design project. A graphic designer’s style is evident in the portfolio. The material she creates for you is likely to be of the same style, so it’s important that you feel comfortable with it. When hiring a design company, insist on checking the portfolios of specific designers who may be working on the project.
• Look for web design expertise : If your project involves web design, make sure the graphic design service company has software developers who are familiar with good web design principles. Don’t be fooled by slick web designs that use a lot of multimedia, heavy graphics, and advanced features. Such designs usually present many challenges, often crash, and are frustratingly slow.
• Agree on the number of concept designs : A good graphic designer will create several concepts for you to review before finalizing the design and creating the final product. What would happen if you didn’t like any of the concepts?
• Graphic designer should be a good listener : If you want to provide input prior to the design process, make sure the graphic designer is willing to take the time to listen and consider your ideas. She needs to strike a good balance between getting input from you and using her creativity and imagination to develop the concepts.
• Check references : It is important to check references before hiring anyone for the project. In particular, ask if the graphic designer understands the requirements well, incorporates your feedback, and provides revisions.

Here are some tips for working with a graphic designer.

As with any other project, it is important to define the scope of the project and specific milestones with the expected results. Also agree on the number of expected revisions.

In what form will you receive the graphic design? Clarify file types, sizes, and preferred color scheme if applicable. It’s generally a good idea to own the soft copies of the design. They come in handy if you want to make minor changes later or reuse the design. To avoid future conflicts, you also own the copyright to any material developed for you.

Communicate frequently with the graphic designer and provide continuous feedback. If the project doesn’t go as expected, meet and resolve issues without delay.

How much does it cost to hire a graphic designer?

Good experienced designers can be expensive. It’s best to get a few competitive quotes before hiring. If you’re on a budget, there’s no harm in keeping an eye out for up-and-coming graphic designers who are keen to establish themselves and may be offering significant discounts.

Many graphic designers charge by the hour. Avoid such a relationship unless you have worked with her in the past and are comfortable with such an arrangement. Request a project-based quote instead. You pay above the base fee when using licensed material such as stock photos. Project payment should be tied to milestones. Be wary of graphic designers who charge a large and non-refundable upfront payment.