Complexity is something that’s haunted e-commerce retailers for many years. The backend operation of e-commerce stores makes merchants confused and overwhelmed. There is no wonder why retailers are lately praying for automation to make their online selling easier.
Automation in e-commerce can make the business process hassle-free. We mean the power to know which consumers are investing more of their time in your website. Or a tool to scrutinize orders manually to protect against fraud.
To your surprise, there is one software to make that happen for Shopify Plus merchants. That is none other than Shopify workflow. It is all about creating workflows for automating business processes & tasks that you do manually. It can strengthen your ecommerce businesses. A Shopify plus agency can also help you with business automation strategies to boost brand efficiency. Enough with the introduction let’s see all about workflows and the popular workflows.
Explaining triggers, conditions, and actions
Before looking at the workflow examples, here are a few terms that you will hear throughout the article. To set up workflow or automation, Shopify Flow you should choose certain actions, conditions, and triggers.
- Trigger: This is an event that triggers or begins workflow. It could be anything that happens in the app or store. The best example of the trigger can be a consumer placing an order in the store.
- Condition: It is the term referred to set conditions for the action. For instance, if consumers ordered items for more than $1000 then the workflow is triggered.
- Action: It is a change or action that’s made when aforesaid conditions are satisfied. If a consumer ordered a value over $1000, you get a workflow that includes a tag to the certain consumer account
Benefits of workflow automation in eCommerce
A major goal of the Shopify workflow is to make retailer life simple, especially for eCommerce businesses. The major benefit of the workflow in eCommerce is that it can decrease time spent on repetitive things, maximize productivity and improve customer service. Not only does it boost sales, but also lets you run a business hassle fee even when you are quite away. No need of hiring several employees too.
How to start Custom Workflows over Shopify Flow?
Here’s how to create custom workflows over Shopify Flow:
- Open Shopify Flow app over Shopify Plus dashboard
- Click over the “Create Workflow” button
- Now, select “Select a trigger” then pick the trigger that you like to create
- Now, select plus sign icon and choose the condition which needs to be fulfilled before another action is accomplished
- After adding & choosing conditions, choose the action you like to put up with.
- Now, select oppositely to include in the workflow if the condition you arranged is false. You can include as many actions you need
- Now choose the new workflow which is top of the page, then include a title for the workflow you created.
- Choose “Turn on workflow” to begin workflow.
Best workflow examples for the Shopify store
So, what task could be automated, here are a few workflows for the Shopify stores:
1. Product Listing
Products are the heart of the store. These need to be shown over websites that offer consumers a valid example of what they get after buying from you. If your product has differences, like size & color, then it is vital to make these options visible on the site. Reach out to Shopify plus agency in case you are in doubt about the area of excelling your products. These are a few tasks that could be automated through a product listing workflow:
- Include categories & tags automatically depending on data in the product description or title
- Add a discount code for the customers.
- Customized product suggestions on each product page.
- Design products in the bulk then set the price and can schedule products for getting published in the store individually.
- Automatically establishing collections
- Receiving notifications when product inventory is low
2. Inventory management
The bad dream for any ecommerce store would be realizing a specific in-demand product is actually out of stock. So, many actions need to be followed to restore it. That’s where Shopify Flow comes to access workflows to occur mainly in the reaction to the modifications in the store inventory. Inventory portion changes trigger workflows to come up with something that tracks inventory change and eyes product variant inventory quantity. So, if the stock of a product failed to a specific number, reorder email is sent automatically.
3. Reward Valuable Customers
Repeat consumers are viral a vet of the firm. It is important to understand who they are and how to treat them with care. With Shopify, workflow retailers can implement retention and loyalty strategies through costume segmentation with tags depending on lifetime spending.
You have the option to reward consumers by informing the consumer service team. When consumers pass specific spend thresholds they can get a thank you gift. Send out loyalty awards to high-value transactions or lifetime spending. You can develop procedures to label people with values as VIPs. Also, create an action that sends consumers an SMS or email with a discount coupon after placing 1st order.
If a consumer purchases many items through the brand. You could set an automated shipping workflow for shipping products at once than shipping separately. That can saves money on shipping fees which ofofferonsumers the best service without the need of waiting for the whole order to get it before obtaining it. In terms of shipping, here are the few things that you can automate with Shopify workflow:
- Send confirmation email after placing the order
- Print the email & shipping labels to the consumers.
- Include tracking data to the order’s note automatically
- Change consumer account status from “new” to “satisfied”
5. Shifting buyers to loyal customers
Organizing consumers by using tags converted on specific days after visiting the online store. You could create certain campaigns for engaged consumers to motivate repeat orders.
In this certain workflow, people are tagged where the order note is updated after the buyer converted within 3 days. And agreed to get marketing materials even though the order count is less than 2. You can tag consumers as repeat buyers after buying 2-3 times from you. You can access loyal customers exported to email newsletters or Facebook custom audiences for targeted marketing.